Selected work
Each case study sets out the brief, what I personally owned, the decisions I made and what I handed over.
Brand and product
An education division built from nothing to launch. Brand, course visual system and the website, designed for content that did not exist yet and would keep arriving.
Sector Education . Role Lead designer, in house
Product design
A savings and investment app for people who found conventional saving was not keeping pace with inflation. The design had to make portfolio data legible to first time investors without stripping out what experienced users needed.
Sector Fintech . Role UI design, prototyping and usability testing
Brand identity
A refresh for a creative media house, preserving the signature mask motif while rebuilding the identity into a system ready to scale across print, out of home, apparel and web.
Sector Art, fashion and media production . Role Designer, Branxl Design
Brand identity
A coffee brand built on restraint. Rather than competing on colour in a category that runs on it, the identity uses a strict black and white system to create contrast, consistency and immediate recognition on shelf.
Sector Food and drink . Role Designer, Branxl Design
Product design
A website redesign for a church losing members, particularly young adults. The existing site was dated, hard to navigate and not reaching new people. I was approached directly by a board member as part of a wider rebrand.
Sector Faith organisation . Role Sole designer
Brand identity
A sustainable childrenswear brand needing an identity that reached parents and caregivers while holding onto playfulness, style and affordability without defaulting to what the category always does.
Sector Childrenswear . Role Designer, Branxl Design
