Brand and visual designer . London. UK

Hi, I am
Olutoyosi Mercy

I design brand identity systems and the digital surfaces they live on, from logo and lockup through colour, type and art direction to the guidelines that keep a brand coherent after handover.

Currently Lead Visual Designer at Branxl Design Sectors Fintech, education, media, consumer

Selected work

Selected projects.

All six
01 . 2025

Brand and product

Branxl Academy

An education division built from nothing to launch. Brand, course visual system and the website, designed for content that did not exist yet and would keep arriving.

Brand from zeroCourse systemWeb and UITemplates

Sector Education  .  Role Lead designer, in house

02 . 2024

Product design

Fundup

A savings and investment app for people who found conventional saving was not keeping pace with inflation. The design had to make portfolio data legible to first time investors without stripping out what experienced users needed.

End to end mobile appDesign systemUser researchPrototyping

Sector Fintech  .  Role UI design, prototyping and usability testing

03 . 2025

Brand identity

LekkiMedia

A refresh for a creative media house, preserving the signature mask motif while rebuilding the identity into a system ready to scale across print, out of home, apparel and web.

Brand refreshGuidelinesDigital brand application

Sector Art, fashion and media production  .  Role Designer, Branxl Design

Capabilities

01

Strategy and direction

  • Brand positioning input
  • Category review
  • Visual territories
  • Art direction

02

Identity systems

  • Logo and lockup design
  • Colour systems
  • Typographic hierarchy
  • Guidelines and documentation

03

Applied and production

  • Packaging and print
  • Campaign and social
  • Digital brand application
  • Print ready artwork

Contact

Open to new roles.

If you are hiring for a brand or visual design position and want to talk through the work, I am happy to walk you through any of these projects in detail.