About
Olutoyosi Mercy
I make brands look like themselves, then build the digital surfaces where people meet them.
I am a multidisciplinary designer working across UI, branding and visual design, creating user centred digital and visual solutions. My background in fashion design honed my eye for aesthetics, trends and storytelling, which I now blend with user focused strategy to deliver intuitive experiences and compelling brand identities.
Guided by creativity and strategic thinking, I specialise in digital design, visual storytelling, prototyping and branding. I have worked with clients across a range of industries to craft solutions that solve complex problems and lift engagement, and I am at my best alongside forward thinking teams building work that is both creative and evidence led.
Beyond design I enjoy travelling and exploring new cuisines and cultures, always looking for fresh inspiration to feed the work. I am always down to collaborate when I have the time.
Experience
Experience.
I joined as a UI designer and rebuilt the company website for mobile, which lifted visit volume by 23%. From there I worked with product managers and developers on wireframes, prototypes and usability testing across client products. I now lead visual design on every client digital project, covering interfaces, brand guideline systems and the workflows that keep the studio moving.
Seven years of freelance design work, taken on directly with founders and as a design partner to agencies including Cregital and Brandmarks. Across a range of industries I delivered full identity programmes, from logo, UI, websites and colour systems through to the guidelines their teams could apply without me.
Supporting design work on internal and client projects inside a global consultancy, building the pitch decks and presentations that turned complicated strategy into something a client could take in at a glance.
Education
Education.
Three year degree in fashion design, covering concept development, material and colour research, and the visual storytelling that underpins how I approach brand work now.
Foundation level training in art and design fundamentals, including colour theory, composition and the practical craft that led into brand and graphic work.